BMW and Pininfarina are 2 of the most tradition-swathed names in the motoring world. Each is a byword for cutting-edge technology, style, dynamics and aesthetics. With the BMW Pininfarina Gran Lusso Coupe, they are unveiling the outcome of their first collaboration at the Concorso d’Eleganza Villa d’Este 2013.
The BMW Pininfarina Gran Lusso Coupe is a one-off and represents the exclusive interpretation of a luxurious BMW Coupe as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class – typically BMW while sporting the distinctive signature of Pininfarina.
The success of the Gran Lusso is attested by the design awards received since its debut: the GOOD DESIGN Award 2013 from the Chicago Athenaeum Museum of Architecture and Design and a Special Mention in the Transportation and Public Space Class within the framework of the German Design Awards 2014, as well as a second place at the 2013 edition of the Autonis Design Awards.
